MolsonCoors Brewery Representative

 Job Summary:     

The Brewery Representative – MolsonCoors is responsible for the execution and activation of MolsonCoors marketing and promotional initiatives within assigned retail, on and off-premise accounts. This role supports a minimum of 50% of scheduled promotional events, assists DeCrescente Key Account Management with additional marketing initiatives, and ensures strong retail relationships and brand standards are maintained across all MolsonCoors products.

Applicants should: 

• Be 21 or older 

• Possess a Valid NYS Driver’s License 

• Bachelor's degree in marketing, Business Admin, or related degree

• 1–2 years of experience executing promotional activities within assigned or targeted accounts

Essential Functions: 

     
Business

• Provides support for selling initiatives, including distribution and promotional activities, across on- and off-premise locations and designated non-traditional accounts, including: 

• Airports, Military bases, College/University, Hotel/Casino, Prestige Venues, Rec/Fitness Ctr., Restaurants, Taverns and Sports Bars

• Beverage Centers and Independent C -Store 

• Execute brand activation responsibilities, including:

• Serve as a brand ambassador at retail

• Maintain retail account standards established by DeCrescente Distributing Company (DDC) and MolsonCoors

• Secure distribution, features, and promotional placements as directed

• Assist with account-specific event merchandising and execution

• Support the DDC sales team with marketing program sell-in efforts

• Ensure accounts maintain an appropriate and effective retail appearance

• Complete daily activity reports for all account calls 

• Recap promotional activities and submit required reporting in a timely manner

• Execute all promotion-related responsibilities, including:

• Ensure high-quality execution of all promotional events

• Analyze event performance and prepare detailed post-event recaps

• Manage and maintain promotional POS materials in designated accounts

• Provide weekly recaps and deliver quarterly “state of business” report

• Collaborate with DDC Communications Manager for internet media site postings related to promotions and programming.

People

• Build and maintain professional, collaborative relationships with account-level stakeholders (owners, managers, and bar staff) across account base.

• Engage with consumers to enhance the effectiveness of programs and promotional initiatives

• Collaborate with vendors to plan, coordinate, and execute promotional activities 

Self-Organization 

• Maintain the promotional event and equipment schedules

• Update the on-premise programming tracker 
   

Required Qualifications:

• Bachelor's degree in marketing, Business Admin, or related degree

• 1–2 years of experience executing promotional activities within assigned or targeted accounts

• Strong knowledge of the local market and key customer accounts

• Demonstrated ability to engage and market effectively to targeted consumer audiences

• Experience selling brands or programs in a retail or on-premise environment

• Strong interpersonal and relationship-building skills

• Strong leadership ability with the ability to influence others

• Ability to effectively manage multiple priorities in a fast-paced environment

• Strong verbal and written communication skills

• Effective problem-solving skills with a results-driven promotional mindset

Work Shift Requirements:

• Work schedule is Tuesday through Saturday. Start and end times are variable based on business needs.

• Ability to work flexible and/or additional hours, including nights/weekends, as required.

• Valid Driver License

• Must be 21 years of age or older due to industry requirements

• Use and maintenance of cell phone and company-issued iPad

• Must speak to supervisor at least two (2) hours before the scheduled start of their scheduled shift when calling in sick. Voicemail or e-mail messages are not acceptable replacements. 

Environment & Physical Demands: